Privacy Policy — Aleraco

ALERACO, LLC, doing business as Alera ("Alera," "we," "us," "our") respects your privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect the personal information of visitors and clients of Alera and our services.

By using our website or submitting information through our forms, you agree to the practices described here.

1. Information We Collect

Information you provide to us

When you contact us or request services, we may collect:

Name and company name
Email address
Telephone number (optional)
Details about your project or inquiry
Any other information you choose to share with us in correspondence

Information collected automatically

When you visit our website we may collect limited technical information, such as your browser type, device type, referring page, approximate location (country/region level), and pages visited. This data is used only to improve the site and is not linked to your identity without your consent.

2. How We Use Your Information

We use the information you provide to:

Respond to your inquiries and provide the services you request
Send you appointment reminders, project updates, and service-related messages (by email or, with your explicit consent, by SMS)
Operate, maintain, and improve our website and services
Comply with applicable laws and legal obligations

We do not use your information for advertising, profiling, or behavioral tracking.

3. SMS & Text Messaging

Mobile information disclosure No mobile information (including phone numbers and SMS consent) will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors supporting our services (such as SMS delivery platforms like Twilio) is permitted only to the extent necessary to deliver the service you requested. This restriction does not apply to other data categories (e.g., name, email) which may be shared as described in this policy.

If you provide your mobile phone number and affirmatively opt in to SMS communications, we may send you transactional messages such as:

Appointment confirmations and reminders
Project-related status updates
Replies to your inquiries
Occasional service announcements

Message frequency: Varies based on your engagement with us. Typically fewer than 6 messages per month.

Cost: Message and data rates may apply. Your mobile carrier may charge for received messages.

Opt-out: Reply STOP at any time to unsubscribe. You will receive a confirmation that you have been opted out.

Help: Reply HELP to receive support information, or contact us directly at thealeraco@gmail.com.

Supported carriers: Major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, Boost, U.S. Cellular, Cricket, Metro, Virgin, and others. Carriers are not liable for delayed or undelivered messages.

4. How We Share Your Information

We do not sell your personal information.

We may share your information only in the following limited circumstances:

Service providers. Trusted third parties who help us operate our business, such as hosting providers, email delivery services, and SMS delivery platforms. These providers are contractually bound to protect your information.
Legal compliance. When required by law, subpoena, court order, or other legal process.
Business transfers. If Alera is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
With your consent. When you have given us explicit permission to share.

5. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes described in this policy, or as required by law. Inquiries that do not result in an engagement are typically deleted after 18 months. Client records are retained for the duration of our engagement and for a reasonable period thereafter for legal, accounting, and support purposes.

6. Your Rights

Depending on where you live, you may have the right to:

Request access to the personal information we hold about you
Request correction or deletion of your information
Opt out of SMS messaging at any time
Withdraw consent to the processing of your personal information

To exercise these rights, email thealeraco@gmail.com. We will respond within 30 days.

7. Cookies

Our website uses minimal cookies necessary for essential site functionality. We do not use cookies for advertising or third-party tracking. You can configure your browser to block cookies, though some site features may not function correctly if you do.

8. Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The "Effective" date at the top of this page indicates when it was last revised. Continued use of our services after updates constitutes acceptance of the revised policy.

11. Contact Us

Questions about this Privacy Policy? Reach out:

Alera (ALERACO, LLC)
Email: thealeraco@gmail.com